“Look carefully, before you communicate. Before conveying anything to others with images or words, make sure those images and words are familiar ”.

This was the mood Fondovalle wanted to convey when it decided to design the new website. Getting across the company’s philosophy clearly and quickly, the site showcases products and services dedicated to designers and industry experts.

Featuring an innovative, effective, and extremely user-friendly layout, the browsing experience becomes  immersive as the user is encouraged to discover the creative, avant-garde mood for which  the company and its collections have always been renowned. An underlying theme runs through the site, as images and content provide a descriptive narration customised by a leitmotiv in shades of white and black interspersed with hints of colour taken from the distinctive palette of the Fondovalle products.

A new kind of ‘show and tell’  concept that starts at the home page and permeates the entire website, in all its sections, where inspirational moodboards offer a contemporary vision of the Fondovalle brand offerings. These include the section dedicated to MyTop products, which has been bolstered with new content and given a fresh graphic twist, offers visitors a rich, enticing overview of the potential offered by these oversize labs. A completely new space, on the other hand, was devised for Shape, the line of accessories – coordinated with  the wall tiles  – made by Fondovalle  for the creation of custom bathrooms.

Complete with all the information, the site lets users view collections, products, and projects quickly and in detail, combining technical know-how, practical tips, and advice on looks, aimed specifically at the target audience/users.