“Look carefully, before you communicate. Before conveying anything to others with images or words, make sure those images and words are familiar ”.
This was the mood Fondovalle wanted to convey when it decided to design the new website. Getting across the company’s philosophy clearly and quickly, the site showcases products and services dedicated to designers and industry experts.
Featuring an innovative, effective, and extremely user-friendly layout, the browsing experience becomes immersive as the user is encouraged to discover the creative, avant-garde mood for which the company and its collections have always been renowned. An underlying theme runs through the site, as images and content provide a descriptive narration customised by a leitmotiv in shades of white and black interspersed with hints of colour taken from the distinctive palette of the Fondovalle products.
A new kind of ‘show and tell’ concept that starts at the home page and permeates the entire website, in all its sections, where inspirational moodboards offer a contemporary vision of the Fondovalle brand offerings. These include the section dedicated to MyTop products, which has been bolstered with new content and given a fresh graphic twist, offers visitors a rich, enticing overview of the potential offered by these oversize labs. A completely new space, on the other hand, was devised for Shape, the line of accessories – coordinated with the wall tiles – made by Fondovalle for the creation of custom bathrooms.
Complete with all the information, the site lets users view collections, products, and projects quickly and in detail, combining technical know-how, practical tips, and advice on looks, aimed specifically at the target audience/users.
Espresso Lab: the latest products from Fondovalle blend nature, culture and tradition
An experimental space where new ceramic products were presented in an experience that combined them with fragrant coffee blends from all over the world. Espresso Lab, the Ceramica Fondovalle stand created for Cersaie 2022, linked the visions and experiences of two different cultures, which met to express the same aim: to offer the highest product quality, achieved through consolidated technique and experience, which always springs from a natural, multi-sensory inspiration to be shared with others.
CERSAIE 2022: fresh tastes, creativity and design, with the Fondovalle brand
Fuorisalone 2022: Ceramica Fondovalle’s design in the Hybrid Restaurant exhibition
Ceramica Fondovalle’s design in the Hybrid Restaurant exhibition by Simone Micheli
Fondovalle announces a highly successful Coverings 2022
Coverings, Las Vegas / April 5-8, 2022
Product innovation and a good turnout at the stand: these are the two key elements that characterised the presence of Fondovalle at the most important North American event dedicated to surfaces and claddings, at which renewed enthusiasm at the return of personally attended international events was clearly evident.
Ceramica Fondovalle takes flight in America! - Coverings 2022
April 5th-8th, 2022