Two apparently contrasting factors shape both human life and art: habit and novelty. Habit helps us to classify situations, objects and impressions on the basis of memories of prior experience, but it is the constant search for innovation that really drives our existence.

An eagerness to embrace the new, to think outside the box and to disrupt preconceptions is the key to the creation and interpretation of every solution bearing the Ceramica Fondovalle brand. A tendency which leads the company to present, every year, products that are unique in terms of style, sizes, stylistic language and attention to details.

At Cersaie 2021, Ceramica Fondovalle is preparing to welcome visitors on a stand with an innovative, surprising concept, where materials with antique and contemporary beauty are the real stars of the exhibition space.

A melting pot of trends, daring combinations and hospitality, the Fondovalle stand will present new products that all share a common denominator: colour. In fact, colour is the centre of gravity of the collections which will make their debut at the international show.

Delicate shades like pink and classical hues like white and beige will appear alongside bright, distinctive tones of green, in a variety of colours able to cater for every design aspiration. To complete the colour range of Fondovalle brand products, the stand will also display sophisticated decorative tiles that alternate natural pattern effects with semi-geometrical inclusions.

The innovations do not end with the new colours alone but also comprise upgrades to the sizes and different modes of use of the company’s porcelain stoneware, to meet the market’s most widely varying needs.

Sophisticated styling, solutions of great beauty with high technical standards, a constantly unconventional visual impact: all this and much more awaits you from 27 September to 1 October at the Ceramica Fondovalle stand at the Bologna Fiere Exhibition Centre. See you there!